The Latest Marketing Trends & Predictions for 2022
All the marketing trends and forecasts I made for last year came true.
I'd like to now discuss some fresh marketing possibilities for 2022. Now is the ideal time to pick up our crystal balls and begin forecasting future trends in digital marketing.
The global pandemic's ongoing effects, the expansion of social platforms like TikTok, and the emergence of the creative economy are a few things to take into account when it comes to content marketing.
Therefore, there is a good likelihood that the marketing sector will be in a more fascinating and distinctive position than before.
Here are our top marketing trends and predictions in digital marketing for 2022:
The Social Impact of Storytelling
Rank and Win with Consumer-Driven Content
Use Personalized Content
Why You Need Shareable Assets
The Influencer Economy
Social E-Commerce: The Innovative Way to Shop Virtually
Accessibility in the Digital Age
The Future of Browsing with Search Engine Optimization (SEO)
Let’s take a closer look at these 2022 digital marketing trends!
Marketing Trends & Predictions #1: The Social Impact of Storytelling
Being open and honest with your audience is essential in this age of conscious purchasing.
Still an effective marketing strategy, storytelling gives your product or service a more pleasant, genuine feel. Your content should create a universe for your users where your brand's values, voice, and style are prominent.
You may tell a tale via your material in a variety of ways. Here are a few examples that are growing in popularity for increasing brand recognition through storytelling:
Customer Testimonials: These reviews come straight from actual customers. If customers want authenticity from brands, telling customer success stories will build credibility and trust with your target audience.
Data-Driven Narratives: Make use of innovative, thought-provoking ways to communicate data with your audience rather than keeping it to yourself. Data-driven storytelling can transform insights into action and make raw data more enticing.
Visual Content: Graphics and films that are visually appealing serve to humanize brands. Video is becoming more popular (especially on social media) because it enables firms to interact with their audience and present themselves in an engaging way. surprisingly, 93% of marketers view video content as essential to their marketing strategy, a positive return on investment is all but certain (ROI). Additionally, interactive videos had a 90% completion rate, demonstrating their effectiveness in increasing lead generation this year.
There are various methods to tell an engaging tale and build a closer connection with your audience, whether you use statistics, customer reviews, or video material.
Marketing Trends & Predictions #2: Rank and Win with Consumer-Driven Content
Consumer-driven content puts the wants and pain points of your target audience front and centre. Use statistics, surveys, and reviews to determine what kind of content your audience needs rather than assuming what they want.
Analyze your data and analytics first to assist you understand customer behaviour.
What kinds of instructional information do they engage with the most?
Which products provide the most revenue?
What generates the greatest returns?
Ask your customer service staff about the most frequent inquiries and grievances. You may design a better website and product for your audience by being aware of their pain areas.
Never be shy to directly ask your customers what they want.
For instance, you can use on-site surveys or social polls to collect data while keeping in mind this marketing trend.
Customer-focused content will be essential for brands in 2022. Throughout the buying process, customers rely on you to provide information and address their difficulties.
Identifying your audience's needs, You may offer solutions that continue to be relevant long after the sale for the biggest requirements and pain points.
Marketing Trends & Predictions #3: Use Personalized Content
According to a study by Salesforce, 66% of customers believe that businesses should be aware of their particular requirements and expectations.
Personalized interactions and connected experiences are not only wise business decisions—they are essential—because customers do not want to feel like a number.
For today's consumers, a firm can differentiate itself by the experience it provides.
In order to deliver customers with messaging that is incredibly relevant and relatable, personalised content makes use of demographic, behavioural, or contextual data.
Learn more about your audience by using chatbot features like customised shopping or quizzes that match customers with the right products.
Marketing Trends & Predictions #4: Why You Need Shareable Assets
Shareable content is written with the intention of spreading brand awareness through social media, backlinks, and digital public relations (DPR).
Sharable materials come in a variety of forms, such as infographics and on-page downloadable templates.
Consider leveraging shared assets to discuss timely issues.
By disseminating these resources, you may build authority in your niche, improve SEO, and provide your target audience with useful content. Shareable resources may:
Boost consumer awareness of a new brand or product or service.
Give your business fresh information and insights.
Defining and promoting your brand's principles.
Bring visitors return to your website.
Marketing Trends & Predictions #5: The Influencer Economy
Influencer Marketing Hub estimates that the influencer marketing sector increased from $6.5 billion to $13.8 billion in value between 2019 and 2021.
Influencer marketing is expected to reach a $15 billion business by the end of 2022, according to Collabstr experts. In the last two years, shoppers have become increasingly independent in their product research.
They are more inclined to purchase your product if they witness one of their favourite influencers using it on social media.
Put your product in the hands of the influencers that your target market follows by finding out who they are. Don't overlook micro-influencers if you're on a tight budget because they won't set you back thousands of dollars.
Even better, they could be willing to promote your product in exchange for free samples.
Marketing Trends & Predictions #6: Social E-commerce: The Growing Way to Shop Virtually
The fusion of social media and e-commerce is known as social e-commerce.
You can achieve fantastic results from this trend if you use the correct content marketing strategy.
Social e-commerce was already predicted to be the upcoming hot marketing tactic. However, the pandemic boosted the expansion of social e-commerce and brought tremendous growth to online buying.
Retail analysts predict that social e-commerce sales will rise by more than 35% in 2021 based on consumer behaviour.
Predictions indicate that social e-commerce would increase by around $80 billion by 2025. This indicates that social media will account for 5% of retail e-commerce sales in the nation.
Sprout Social commissioned research from The Harris Poll that found that 73 percent of firms already use social e-commerce into their marketing plans, and 79 percent say they'll start selling on social media in the following three years.
User-generated content and influencers from the relevant niches should be a part of your brand's social e-commerce strategy.
Don't forget to include calls to action in your social media postings, either in the form of clickable components on your images and videos or in the social content itself.
Marketing Trends & Predictions #7: Accessibility in the Digital Age
Putting accessibility first in 2022 will guarantee that your brand achieves progress toward inclusive communication. The term "digital accessibility" describes efforts to lower obstacles to using a system's tools, technologies, and design.
In essence, implementing a universal design makes sure that all web properties are accessible to anyone who have physical or mental limitations.
There are 15% of people in the world who have a disability. In 2022, when customer experience will be a top priority, organizations should be concerned about improving accessibility for their digital sites.
Accessible content creation goes beyond recommended practices. It's essential. More businesses are being sued because their websites are inaccessible.
Marketing Trends & Predictions #8: The Future of Browsing with SEO
SEO is not a new strategy, but local SEO and multicultural SEO are starting a new conversation in modern-day marketing strategies.
SEO enhances the discoverability of websites and content—especially on Google.
Search results for a particular local area are filled by local SEO. Businesses with physical locations can gain from having their local audience locate them online.
We anticipate local content and a mobile website that is properly optimised to play a bigger role in SEO in 2022. Considering that 93 percent of consumers value shopping at small businesses, local SEO may be a worthwhile addition to your marketing plan.
Campaigns in multiple languages can broaden your audience and demonstrate the social awareness of your business.
Showcase your material in several languages if you want your brand to connect with more people this year.
One of the most scalable and economical expenditures for digital marketing tactics still looks to be SEO.
Stay Aware of These 2022 Marketing Trends & Shifts
Even if the future is never entirely predictable, it is crucial to be definite about your strategic marketing initiatives for 2022.
Making decisions and investments to improve your brand's transparency can help your audience feel satisfied, educated, and in control when making a purchase.
Your brand can stay flexible to keep up with the always shifting consumer landscape by implementing updated marketing methods.
Your brand will also grow stronger during this shift, giving you a more comprehensive connection to your target market.
After all, your brand ought to be engaged in more than just product sales.
Make a statement and inform your clients of who you are and why they should trust you.
Become the foremost authority in your profession.
Connect with your consumers and acknowledge their needs.
