What is B2B and B2C companies ? How B2B and B2C companies can use Digital Marketing Strategy?
An Industry includes both B2B and B2C businesses. Two forms of businesses are growing up parallel to each other. This article will help you understand both forms of businesses better.
WHAT IS B2B COMPANY ?
B2B means business-to-business. A B2B transaction is conducted between two business organizations (companies), such as wholesaler and online retailers. In most B2B business models, each organization benefits in some way and typically has similar negotiating powers.
There are several typical examples of B2B business, including, software companies, advertising agencies, graphic design services, logistics agencies, office furniture manufacturers.
WHAT IS B2C COMPANIES ?
In terms of B2C companies, B2C refers to the process of selling products and services directly between a business and consumers who are the end-user of its products or services. Most companies that sell directly to consumers can be referred to as B2C companies. The commercial transaction here is shorter than that in the B2B companies.
HOW B2B AND B2C COMPANIES CAN USE DIGITAL MARKETING STRATEGIES ?
Digital Marketing plays a major role in every company's marketing strategy. Infact, most companies only rely on Digital Marketing Strategies to promote their brand as well as their business.
Digital Marketing is immense in its scoop as well as its application. Companies and individuals can use Digital Marketing in plenty of ways, each to a varying degree of success.
Therefore, two very major types of companies - B2B and B2C - use Digital Marketing in very different ways.
So, depending on your business model and your potential audience, your Digital Marketing can be Outdated, Informal, or just ineffective.
Let's look at some Major Differences between B2B and B2C Digital Marketing Straight.
THE AUDIENCE
The biggest difference between these two types of businesses is their target audience. This is the first thing you will have to consider when implementing a marketing strategy.
Customers in the B2B businesses include business owners and managers. In other words, people that know a lot about the industry that you are operating in.
Companies will have to make sure their content does not talk down to these professionals and instead talks to them.
On the other hand, B2C companies deal with customers who know a lot about the market but do not know the intricacies of the said market.
Companies will be able to market to them in an informative way, which will help them make more educated decisions.
Another big distinction between B2B and B2C customers is that one is looking for a product or service that has plenty of utility, while the other is looking for the best value.
B2C customers are often looking for products that give them the most utility for a lower price. However, B2B customers are rarely concerned with the price of a product and look more to its functionality, versatility, and utility.
PLATFORM AND TONE
Another important distinction between the B2B and B2C companies is their marketing platform.
It is safe to say that social media plays a vital role in every company’s Digital Marketing strategy. The major difference between the two comes in the platform that they are using as well as the tone they choose.
B2C companies will often choose a very friendly, inviting and often very casual tone to attract their target audience.
This tone is also a reflection of the brand’s personality, which is why it is essential to every B2C business.
These companies also uses platforms like Instagram, Facebook, Pinterest, and even Snapchat — casual and relatable social media suites — to promote their brand.
B2B companies tend to have a more serious tone and a very straightforward message. These companies use very specific social media platforms like LinkedIn and AngelList, which are all business platforms.
People that are on these sites have a business mindset, allowing you to connect with them on a more professional level.
SIZE OF THE MARKET
The size of the market is also a major differing factor in both types of businesses’ Digital Marketistrategiesegy.
B2C companies are effectively advertising to a massive market with millions of possible customers.
On the other hand, you have B2B businesses that are always catering to a very specific niche of owners and managers.
RELATIONSHIP WITH COSTUMERS
B2B and B2C companies are also very different in the relationship that they form with their target audience through their marketing.
In other words, these two different types of businesses have very different business objectives.
B2C companies are more concerned with creating brand loyalty and increasing revenue.
B2B companies have a much more specific criterion that takes higher priority over increasing revenue.
Although that is not to say that increasing revenue is not one of their priorities, they are more focused on creating long-lasting relationships with their customers.
